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ALETRA

AI Branding & Creative Studio for Hospitality — Berlin

Brands that live. Websites that speak. Content you feel.

In short: storytelling that helps your brand live and grow.

For restaurants, hotels, cafés, food & beverage brands and tourism experiences.
Human taste. AI speed.
Start Project →View the Work
Berlin, GermanyWorldwide
Why ALETRA

Four reasons people choose ALETRA.

01
Premium Quality
02
Smarter Investment
03
Human Taste
04
AI Speed
W
Webflow Partner
Websites · CMS · Hosting
Trusted By

Businesses that trust ALETRA.

01/02
FemiCora
Strategy · Branding · Content System
“ALETRA delivered a full branding package with clear communication, strong structure, and a deep understanding of my style and goals.”
FemiCora — Pelvic Floor Physio
View Project →
02/02
Natalia Wojciechowicz
Branding · Web · Content
“What stood out most was the balance: creativity with structure, speed with patience. I always felt understood.”
Natalia Wojciechowicz — Gestalt Therapist
What You Get

Everything, connected.

01
Branding
Branding is when people know who you are before you say a word.

ALETRA builds the strategy, identity and character behind the business — then carries it through every touchpoint, from the name and visual language to products, campaigns and content.

Positioning · Identity · Messaging · Product Development · Creative Direction · Assets
Explore Branding →
Branding
Web Design
Cinematic Content
02
Web Design
A website is where people finally get your business.

ALETRA turns the brand into a digital experience that is clear, distinctive and easy to use — built to explain the business, create trust and move people toward action.

UX/UI · Webflow · Conversion · SEO · AEO · GEO
Explore Web Design →
Branding
Web Design
Cinematic Content
03
Cinematic Content
Content is how people feel the brand before they experience it.

ALETRA creates a visual world around the business through cinematic photography, film and storytelling — content built around atmosphere, emotion and character rather than disconnected posts.

Cinematic · Storytelling · Photography · Film · Social · Scripts
Explore Cinematic Content →
Branding
Web Design
Cinematic Content
Selected Work

Strategy, made real.

FemiCora
Brand Identity · Content System
Le Mont Liban
Branding & Strategy · Cinematic Content
Why the butterfly

Because not everything powerful has to be loud.

The butterfly moves in silence, yet it captures attention and leaves a trace behind.

Subtle, memorable, and alive — it reflects the kind of presence ALETRA creates for brands.

The Studio
ALETRA is the creative studio of Alessandro Tarshahani.

My background moves between business and culture — from KPMG to video for Schauspiel Leipzig, across branding, web design and content.

I built ALETRA to bring those worlds together under one creative direction. When a project needs another specialist, I bring in the right person while keeping the vision in one place.

AI brings speed and possibility to the process, but never replaces what matters most: instinct, taste and human judgment.

Different ideas need a different approach. That's why I built ALETRA — a place where ideas find their direction, and brands find their momentum.
Alessandro Tarshahani

Founder & Creative Director, ALETRA

How it runs

Three steps. No pitch.

01
Start a project

The brand gets reviewed before the first call — so the conversation is about you, not a pitch.

02
Honest clarity, a clear offer

What’s working, what’s holding you back, the fastest way forward — with fixed pricing.

03
Built properly. Yours to keep.

Brand, website and content — premium, on time, yours to keep.

★★★★★
5.0 on Google — rated by the businesses we work with
Read the reviewsLeave a review →
FAQ

Questions, answered.

What is ALETRA?
ALETRA is an AI-powered branding and creative studio for hospitality in Berlin. The studio develops brands for restaurants, hotels, cafés, food & beverage businesses and tourism experiences — from strategy and positioning to visual identity, storytelling, advanced web design and cinematic content. In short: ALETRA builds stories and translates them into brand, web and content.
What is hospitality branding?
Hospitality branding is the strategic development of a brand for restaurants, hotels, cafés, bars, food & beverage concepts and tourism experiences. It goes beyond a logo or colour palette and includes positioning, brand story, visual identity, tone of voice, digital experience, content and the overall guest experience.
What kind of hospitality and food & beverage brands does ALETRA work with?
ALETRA works with restaurants, hotels, cafés, hospitality concepts, food & beverage brands and tourism experiences. This includes new concepts, established businesses preparing for repositioning and brands planning future expansion.
Why is storytelling important for hospitality brands?
Storytelling gives a hospitality brand meaning, personality and memorability. Guests remember more than a logo, room or dish — they remember the atmosphere, story and feeling a brand creates. ALETRA translates that story across identity, web, film, photography and guest experience.
What services does ALETRA offer as a branding studio in Berlin?
ALETRA offers brand strategy, positioning, naming, storytelling, visual identity, advanced web design and cinematic content. Rather than treating these as separate services, every touchpoint is developed from one central brand idea.
How does ALETRA connect branding, web design and cinematic content?
ALETRA sees branding, web and cinematic content as three expressions of the same story. Branding defines the strategy and identity, the website turns it into a digital experience, and cinematic content adds emotion, movement and atmosphere.
What does AI branding mean at ALETRA?
AI branding at ALETRA does not mean replacing creativity with artificial intelligence. AI supports research, strategy, ideation, visual exploration and production workflows, while positioning, storytelling, creative direction and final decisions remain human-led. Human taste. AI speed.
How does ALETRA use AI in branding and creative production?
ALETRA uses AI to accelerate and expand the creative process. Depending on the project, AI can support research, concept development, visual exploration, storyboarding, prototyping, film production and content workflows. Technology strengthens the process without replacing strategy, taste or creative direction.
Does ALETRA design websites for restaurants, hotels and hospitality brands?
Yes. ALETRA creates advanced websites and digital brand experiences for hospitality and food & beverage brands. Websites are developed as part of the wider brand story, combining strategy, art direction, interaction, storytelling and conversion.
Does ALETRA produce photography, film and cinematic content?
Yes. ALETRA develops cinematic film, photography and content concepts for hospitality, food & beverage and tourism brands. The goal is not simply to show a product or space, but to communicate its atmosphere, character and story.
Can ALETRA develop a hospitality brand from idea to launch?
Yes. ALETRA can support hospitality and food & beverage concepts from the initial strategy through launch and long-term brand development. This can include positioning, audience strategy, naming, storytelling, visual identity, web design, guest experience, cinematic content and launch communication.
How much does hospitality branding cost?
The cost depends on the scope, complexity and stage of the business. A project may range from focused brand development to a complete system covering strategy, positioning, naming, identity, website, content and launch support. ALETRA defines the appropriate scope after an initial conversation and prepares a tailored proposal.
Does ALETRA also offer marketing?
Yes. ALETRA can support brand-led marketing and communication when it forms part of the wider brand project. Depending on the goals, this can include campaign concepts, launch communication, social content, creative direction and ongoing brand communication. For specialist areas such as PR, media buying, SEO or performance marketing, ALETRA can collaborate with a trusted network of experts and creative partners.
Can ALETRA rebrand an existing restaurant, hotel or hospitality business?
Yes. ALETRA works with both new hospitality concepts and established brands that need to evolve. Rebranding can include strategy, repositioning, audience definition, brand story, visual identity, website, content and guest experience.
Does ALETRA develop names and brand concepts for new hospitality businesses?
Yes. ALETRA develops naming, positioning, brand concepts and storytelling for restaurants, hotels, cafés, food & beverage concepts and tourism brands. Naming is developed as part of the overall brand strategy rather than as an isolated exercise.
Can ALETRA help develop the guest experience of a hospitality brand?
Yes. Hospitality branding should extend beyond visual identity. ALETRA can help translate the brand into guest experience, digital journeys, communication, content and key customer touchpoints.
Does ALETRA work with multi-location and expanding hospitality brands?
Yes. ALETRA can develop brand systems designed to scale across multiple locations, markets and future touchpoints while maintaining a recognisable and consistent brand identity.
Does ALETRA work only with businesses in Berlin?
No. ALETRA is based in Berlin, Germany, but works with hospitality, food & beverage and tourism brands beyond Berlin. Projects can combine in-person collaboration, workshops and remote creative processes.
What makes ALETRA different from a traditional branding agency?
ALETRA combines brand strategy, storytelling, advanced digital experiences and cinematic content under one creative direction. AI accelerates exploration and production, while strategy, creative judgment and taste remain human-led.
Why choose a hospitality-specialised branding studio?
Hospitality brands are experienced through space, service, food, digital touchpoints, atmosphere and human interaction. A hospitality-focused branding studio understands how these elements work together and can build a brand that is not only recognisable, but genuinely experienced by the guest.
START
Start a Project

Ready to move your business forward?

Tell ALETRA what you’re building, changing or trying to grow. The next step gets defined together.

Start a Project →contact@aletra.co
Berlin, Germanycontact@aletra.co
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The detail

AI Branding & Creative Studio — Berlin.

Remarkable brands. High-end websites. Content that converts. ALETRA is the creative studio of Alessandro Tarshahani, based in Berlin and working with businesses across Germany and internationally.

What you get
Three services
Branding

A clear direction for what the business stands for, who it speaks to and how it should be perceived — turned into an identity people recognize. Logo, typography, colour, messaging and visual language built around one idea.

Brand Strategy · Positioning · Identity · Messaging · Creative Direction
Explore Branding →

Web Design

Custom websites where brand, structure, copy, interaction and conversion work as one system. Built in Webflow — responsive, fast, and search-ready from the first page rather than optimised afterwards.

Web Design · UX/UI · Webflow · Conversion · SEO · AEO
Explore Web Design →

Cinematic Content

Photography, film and social content built around the character of the brand. Cinematic hospitality and lifestyle production developed from one creative direction rather than produced as disconnected assets.

Photography · Videography · Film · Social Content · Campaigns
Explore Cinematic Content →

Three services. One creative direction.
Human-led vs. AI-powered
The approach

Human strategy

Positioning, ideas and business decisions require context, judgment and understanding. Strategy remains human-led.

Human taste

Creative direction is not generated by a prompt. Someone decides what fits the business, what should be removed and what deserves attention.

AI speed

AI helps accelerate research, exploration, production and repetitive processes — leaving more time for the work that requires judgment.

Connected workflows

AI can connect research, content, marketing and operations instead of functioning as another isolated tool.

More efficient production

Technology reduces unnecessary production time and repetitive work rather than simply adding more people and processes.

Human responsibility

Final decisions stay human. AI supports the process; it does not own the strategy or creative direction.

AI serves the work. It never replaces the judgment behind it.
Human taste. AI speed.
A studio, not an agency
Six differences
 
ALETRA
Traditional agency
01 — Process
One connected system from strategy to execution.
Multiple disconnected stages and handovers.
02 — Speed
AI accelerates research, production and repetitive work.
Production depends heavily on manual processes.
03 — Team structure
Founder-led, with specialists brought in when a project needs them.
Larger teams and multiple layers of communication.
04 — Cost efficiency
More of the investment goes into strategy and execution.
More overhead is built into the agency model.
05 — Consistency
One direction connects identity, website and content.
Branding, content, web and marketing can sit across different teams.
06 — Role of AI
AI is integrated throughout the workflow — while strategy, taste and final decisions stay human.
AI is often an additional tool.
AI is not here to replace creativity. It removes the unnecessary work around it.Human taste. AI speed.
Who it's for
Six signals

ALETRA works with businesses that need more than another disconnected deliverable. Usually, they recognize at least one of these situations:

Your business has grown, but its identity hasn't grown with it.
People don't immediately understand what makes your business different.
Your brand, website, content and marketing don't feel connected.
You're getting attention, but not enough enquiries or customers.
You need consistent, high-quality content without coordinating multiple providers.
You know AI could make your business faster and more efficient, but you need a practical way to use it.
If one or more of these sounds familiar, that's usually where the work begins.Start a Project →
Based in Berlin. Working worldwide.
Based in

ALETRA is based in Berlin, Germany, and works with businesses across Germany, Europe and internationally.

ALETRA works remotely worldwide and in person in Berlin, combining branding, high-end web design and cinematic content production around the needs of each business, with AI accelerating research and production. Whether you're looking for a branding studio in Berlin, a web design partner, a cinematic content production team, or all three under one creative direction, it starts by understanding where you are today and what needs to move next.contact@aletra.co

Based in Berlin. Built to work worldwide.Start a Project →
ALETRA studio icon
ALETRA is an AI Branding & Creative Studio based in Berlin.

‍The studio works across branding, high-end web design and cinematic content production — bringing strategy, identity, digital experiences, photography and film under one creative direction.

AI accelerates research, exploration and production.
‍Taste, strategy and creative direction stay human.

Human taste. AI speed.

‍Based in Berlin, Germany — working worldwide.
Founded & creatively directed by Alessandro Tarshahani.

Part of the Contra Labs Network as a Brand Designer.
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