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ALETRA is an AI branding and creative studio for hospitality in Berlin, founded and creatively directed by Alessandro Tarshahani. It builds brands for restaurants, hotels, cafés, food & beverage brands and tourism experiences: strategy, positioning and visual identity, web design with advanced 3D and cinematic content, all under one creative direction. AI speeds up research and production; strategy, taste and creative decisions stay human.

Branding, web design and cinematic content come from one studio and one creative direction, instead of three providers pointed at the same brand. Everything is built around the story of your place, so the identity, the website and the content feel like the same brand wherever a guest meets it.

No. ALETRA is Berlin-based and works worldwide — remote or on-site, depending on your project.

Book an intro call. ALETRA reviews the brand beforehand, clarifies your goals and recommends the clearest next step.

Branding, web design with advanced 3D, and cinematic content including AI cinematic content, as single services or as one connected project for a restaurant, hotel, café or food & beverage brand.

Restaurants, hotels and cafés are experienced through space, food, service and atmosphere. A studio that only works in hospitality knows how to carry that feeling into a brand, a website and a film.

AI accelerates research, exploration and production across branding, web design and cinematic content. Strategy, taste and every final decision stay human.

ALETRA holds a 5.0 rating on Google from five-star reviews. Clients mention one person who understands the whole brand, clear communication, and work that feels like their business rather than a template.