Terms of Service

Last updated: 25.01.2026

These Terms of Service (“Terms”) apply only to business customers (“Client”) within the meaning of § 14 BGB (Unternehmer). They do not apply to consumers within the meaning of § 13 BGB.

1) Services & Scope
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1.1 ALETRA provides services in branding, marketing strategy, AI workflows/systems, consulting, and creative deliverables (“Services”).
1.2 The scope, deliverables, timeline, and pricing are defined in a proposal, statement of work, email confirmation, or invoice (“Scope”).
1.3 Work outside the Scope is treated as an add-on and billed separately.

2) Client Responsibilities
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2.1 The Client provides all required information, access, feedback, and approvals in a timely manner.
2.2 Delays caused by missing feedback or materials may shift timelines and can cause additional costs due to re-planning or re-scheduling.
2.3 The Client confirms they have the rights to all materials provided (texts, images, logos, data).

3) Fees, Invoicing & Payment

3.1 Fees are stated in the invoice/proposal, plus applicable taxes (e.g., VAT) unless otherwise stated.
3.2 Unless agreed otherwise, payment terms are:
‍50% deposit to start work,
and 50% due before final handover (or upon delivery, as stated in the Scope).
3.3 Invoices are due within 7 days unless specified otherwise.
3.4 If payments are overdue, ALETRA may pause work until payment is received.

4) Revisions & Approval

4.1 Revisions are included only as stated in the Scope (e.g., “2 revision rounds”).
4.2 Direction changes, additional concepts, or new deliverables are billed separately.
4.3 Deliverables are considered accepted once the Client approves them in writing (email is sufficient) or once they are used publicly/operationally by the Client.

5) Intellectual Property & Usage Rights

5.1 Until full payment is received, all rights remain with ALETRA.
5.2 After full payment, the Client receives a non-exclusive, worldwide, perpetual license to use the final deliverables for their business purposes, unless agreed otherwise in writing.
5.3 ALETRA retains ownership of internal methods, frameworks, templates, and know-how not uniquely created for the Client.
5.4 Third-party assets (fonts, stock, plugins, tools) are subject to their own licenses. If required, the Client is responsible for purchasing/maintaining those licenses unless otherwise agreed.

6) AI Tools & Responsibility

6.1 ALETRA may use AI-assisted tools as part of the workflow (e.g., drafts, variations, automation) with human review.
6.2 The Client is responsible for final approval of all public-facing outputs (e.g., claims, ads, legal statements).
6.3 ALETRA does not guarantee AI outputs are unique or free from third-party claims; the Client decides final usage.

7) Confidentiality

7.1 Both parties treat confidential information as private and use it only for the project.
7.2 This does not apply to information that is public or independently developed without confidential input.

8) Portfolio Use

8.1 Unless the Client requests confidentiality in writing before the project starts, ALETRA may show final work and non-sensitive project summaries in its portfolio and marketing.
8.2 If a strict NDA or “no portfolio use” is required, it must be agreed in writing and may affect pricing.

9) Cancellation, Pauses & Rescheduling

9.1 If the Client cancels after work has started, the Client pays for time already spent and any non-refundable costs.
9.2 Deposits are non-refundable once work has started.
9.3 If the project is paused due to Client delay for more than 30 days, ALETRA may close the project and invoice completed work. Restarting later may require a new schedule and fees.


10) Liability

10.1 ALETRA provides services with professional care. Business outcomes depend on external factors; no specific results are guaranteed (e.g., revenue, rankings, conversions).
10.2 ALETRA is liable for intent and gross negligence. For slight negligence, ALETRA is liable only for breach of essential obligations (Kardinalpflichten) and limited to foreseeable typical damages.
10.3 Liability is limited to the total fees paid for the specific project, except where mandatory law requires otherwise.

11) Data Protection

11.1 Personal data is processed only as necessary to deliver services and communicate.
11.2 See Privacy Policy: /privacy-policy

‍12) Governing Law & Jurisdiction

12.1 These Terms are governed by the laws of the Federal Republic of Germany.
12.2 If the Client is a merchant (Kaufmann) or business customer, the place of jurisdiction is Berlin, Germany.

13) ContactALETRA
Email: contact@aletra.co