Events

AI becomes powerful when it becomes part of your daily workflow. In the final workshop, build a simple AI Business OS that connects brand, content, visibility, sales, communication and operations into one practical system — where the full Human-Led AI approach comes together.

Date: 24 September 2026
Time: 18:30–20:00 (Berlin)
Price: €50 early bird · €70 regular
Location: Online (Google Meet)

What you'll learn

• How to organize your AI workflows
• How to create reusable prompt libraries
• How to build client onboarding checklists
• How to use AI for everyday business tasks
• How to create simple internal systems
• How to keep your AI use structured and consistent
• How to connect brand, content, sales and operations

What you'll leave with

• A simple AI Business OS structure
• A prompt library framework
• A client onboarding checklist
• A weekly AI workflow plan
• A system for content, sales and operations
• A clearer next step for your business
• A structure you can continue inside ALETRA Hub

Best for

Founders, freelancers, consultants and small teams who want to use AI in a more structured and professional way.

Included

• Live online workshop
• Recording
• Prompt examples
• Practical exercises
• Templates
• ALETRA participation confirmation
• Optional ALETRA Hub early access

Core message

AI should not live in random chats and scattered prompts — build a simple system that helps you use AI with more clarity, consistency and business value.

Good sales is not about sending more generic messages. Learn how to use AI to support lead research, outreach, offer structure, follow-ups and proposals — while keeping your communication personal, relevant and human.

Date: 10 September 2026
Time: 18:30–20:00 (Berlin)
Price: €50 early bird · €70 regular
Location: Online (Google Meet)

What you'll learn

• How to use AI for lead research
• How to identify better-fit prospects
• How to write personalized outreach messages
• How to structure offers and proposals
• How to create follow-up messages
• How to avoid generic sales automation
• How to use AI without damaging trust

What you'll leave with

• A simple lead research workflow
• Outreach prompt examples
• Follow-up message templates
• A proposal structure
• An offer clarity framework
• A 7-day sales action plan
• A better system for client communication

Best for

Founders, freelancers, consultants and small teams who want to improve sales and client acquisition without sounding robotic.

Included

• Live online workshop
• Recording
• Prompt examples
• Practical exercises
• Templates
• ALETRA participation confirmation
• Optional ALETRA Hub early access

Core message

AI can support sales, but trust is still human. The goal is not to automate relationships — it is to communicate with more clarity, relevance and structure.

Search is changing — people now ask AI tools for answers, recommendations and comparisons. Learn how to make your brand more visible in traditional search engines and AI-powered answer systems, with practical SEO, AEO and AI search visibility.

Date: 27 August 2026
Time: 18:30–20:00 (Berlin)
Price: €50 early bird · €70 regular
Location: Online (Google Meet)

What you'll learn

• How AI is changing search behavior
• What SEO, AEO and AI visibility mean
• How to structure content for search and AI tools
• How to create better service pages
• How to write clearer expert content
• How to make your brand easier to understand and recommend
• How to use AI for topic research and content structure

What you'll leave with

• An AI visibility checklist
• SEO and AEO content prompts
• Website content improvement ideas
• A simple topic map
• A practical plan to improve discoverability
• Clearer messaging for your services or offers

Best for

Founders, consultants, service businesses, creators and small companies who want to become easier to find online.

Included

• Live online workshop
• Recording
• Prompt examples
• Practical exercises
• Templates
• ALETRA participation confirmation
• Optional ALETRA Hub early access

Core message

Visibility is not only about ranking anymore — your brand needs to be clear enough for people and AI systems to understand, trust and recommend.

Most people use AI to create random posts. Learn how to build a real content system — ideas, hooks, captions, LinkedIn posts, Instagram concepts, newsletters and planning — without sounding robotic or generic.

Date: 13 August 2026
Time: 18:30–20:00 (Berlin)
Price: €50 early bird · €70 regular
Location: Online (Google Meet)

What you'll learn

• How to define content pillars
• How to create stronger hooks
• How to turn one idea into multiple content formats
• How to use AI for LinkedIn and Instagram
• How to create content without sounding generic
• How to plan content faster
• How to create a 30-day content calendar

What you'll leave with

• 3–5 content pillars
• 10 content ideas
• Hook examples
• A simple content calendar
• Reusable AI content prompts
• A repeatable content workflow
• A clearer structure for your brand communication

Best for

Founders, freelancers, consultants, creators and small businesses who want to post more consistently and improve their content quality.

Included

• Live online workshop
• Recording
• Prompt examples
• Practical exercises
• Templates
• ALETRA participation confirmation
• Optional ALETRA Hub early access

Core message

AI should not create random content for you — it should help you build a system that makes your ideas clearer, stronger and easier to publish.

AI can help you think faster, write better and create more — but it should never replace your judgment, taste or creative direction. Learn to use AI as a creative and strategic tool while staying in control. You lead, AI supports.

Date: 30 July 2026
Time: 18:30–20:00 (Berlin)
Price: €50 early bird · €70 regular
Location: Online (Google Meet)

What you'll learn

• How to use AI as a creative assistant
• How to write better prompts with clear direction
• How to keep your voice, taste and originality
• How to review and improve AI-generated output
• How to avoid generic copy-paste content
• How to build a human-led AI workflow
• How to use AI without losing creative control

What you'll leave with

• A personal AI workflow map
• A prompt structure you can reuse
• A quality-control checklist
• A human-first creative framework
• Clarity on where AI adds real value
• A way to use AI without becoming dependent on it

Best for

Founders, freelancers, creators, marketers and small teams who want to use AI more professionally — without replacing the human thinking behind the work.

Included

• Live online workshop
• Recording
• Prompt examples
• Practical exercises
• Templates
• ALETRA participation confirmation
• Optional ALETRA Hub early access

Core message

AI is not the creative director. You are. AI helps you move faster and create with structure — but the strategy, taste and final decision stay human.

AI can generate names, texts, visuals and ideas in seconds — but speed alone does not build a strong brand. Learn how to use AI to develop a clear, strategic and human brand foundation, without ending up with results that look and sound like everyone else.

Date: 16 July 2026
Time: 18:30–20:00 (Berlin)
Price: €50 early bird · €70 regular
Location: Online (Google Meet)

What you'll learn

• How to define your brand positioning
• How to use AI for brand strategy
• How to create a stronger tone of voice
• How to generate better brand ideas
• How to build a simple brand direction
• How to avoid generic AI branding
• How to keep your brand human and recognizable

What you'll leave with

• A brand clarity canvas
• A first positioning statement
• Brand voice directions
• AI prompts for branding
• A simple moodboard direction
• A clearer understanding of your brand foundation

Best for

Founders, freelancers, creators and small businesses who want to build or improve their brand with AI.

Included

• Live online workshop
• Recording
• Prompt examples
• Practical exercises
• Templates
• ALETRA participation confirmation
• Optional ALETRA Hub early access

Core message

AI can support your brand process, but your positioning, taste and decisions must stay human.

Date: 17 September 2026
Time: 18:00–19:30 (Online)
Price: €50
Location: Online (Google Meet)

Why some brands stick in the mind — and how to build one that does.

What you'll learn

• Why most brands are forgotten
• Positioning and messaging that creates trust
• The foundations of a strong visual identity
• How branding supports growth and customer acquisition
• Real examples from startups and small businesses

Registration: contact@aletra.co

Date: 20 August 2026
Time: 18:00–19:30 (Online)
Price: €50
Location: Online (Google Meet)

A practical, no-fluff session on how founders use AI to win back real time every week.

What you'll learn

• How founders use ChatGPT, Claude and AI tools in daily business
• Content creation in minutes instead of hours
• AI workflows for marketing, sales and administration
• Common mistakes and how to avoid them
• Practical examples you can implement immediately

Registration: contact@aletra.co

‍Date: Thursday, July 9
Time: 6:00 PM – 9:00 PM
Location: Berlin, Germany
Hosted by: Makers Klub
Speaker: Alessandro Tarshahani, Founder of ALETRA
Talk: How to Fix Your SEO in 30 Minutes

Join ALETRA for a practical live session on how to improve your website’s SEO, visibility, and first impression in just 30 minutes.

As part of Creative Builders Night, Alessandro Tarshahani will share simple, actionable steps to help founders, creatives, freelancers, and business owners understand what their website needs to become clearer, easier to find, and more effective.

The evening includes a short speaker talk, Q&A, drinks, and open networking with Berlin’s creative and entrepreneurial community.

Schedule

6:00 PM — Welcome, drinks, and networking
7:00 PM — ALETRA Talk + Q&A
7:30 PM — Open networking
9:00 PM — Doors close

Come by, meet other creative builders, and leave with practical SEO insights you can apply directly to your own website.

Register on Luma