Journal · by Alessandro Tarshahani

The ALETRA Journey

Branding, craft and AI for hospitality, from a Berlin studio. Every other Wednesday.

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The ALETRA Journey Nº 01 cover: The machine can draw. It can't decide what matters.Latest · Nº 01

The machine can draw. It can’t decide what matters.

Why the fastest tools make taste more valuable, not less.

AI & creativityRead on LinkedIn ↗
  • Nº 02

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    Wednesday 7 October 2026 · 19:30

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Branding, craft and AI, written for restaurant, hotel and café owners who care how things are made.

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