Chapter I · The founder
Alessandro Tarshahani
Founder & Creative Director
At ALETRAAlessandro shapes how a hotel or restaurant looks and feels: the identity, the website, the 3D world and the films. Every brand starts at his desk as a line on paper.
BackgroundDesigner by training, with years in marketing, branding and film across very different companies, from large corporations to artistic studios. He brings that mix of structure and craft to every ALETRA project.
In his own words“Every place already has a story. I translate its feeling and its words into images and attitude, so guests can feel it.”
Chapter II · The collective
Annelise Papaleo Wagner
Associate Creative Art Director
At ALETRAAnnelise turns hotels, restaurants and bars into brands people seek out. Her discipline is creative strategy and art direction: the one idea a place can own, then the world that expresses it, from identity and tone of voice to campaigns and imagery.
BackgroundFifteen years of campaigns for global consumer brands across Brazil, Italy and Germany, recognised by ADC Germany and ADC Italy for creative excellence and by the Effies for proven business results. At ALETRA she brings the same standard to hospitality.
In her own words“I start every brand with a feeling, then let it shape every detail.”
