LeMont

00 / 00

LeMont

From a restaurant people visited · to a brand people remember

Berlin

Strategy / Identity / Experience / Content

The food already had a story.

The brand didn't tell it yet.

The same restaurant, twelve months apart

One of these was designed.
The other was posted.

BeforeEvent flyers.
Gold borders.
A different visual language every week.

AfterOne identity.
One creative system.
Every touchpoint recognisably LeMont.

Rooted in the Levant.

Refined for Berlin.

RootedWarmSharedRefinedAlive

Instrument Serif carries the voice.
IBM Plex Sans carries the facts.
The distance between them is the brand.

Dark forest green #202A25Warm ivory #F3EFE5Soft sage #A8B39EMuted butter #E7D79A

Overhead mezze on green gingham — *01 / The table*Never one isolated plate. Show the conversation around it.

02 / The handsShow the craft behind what reaches the table.

Hummus finished by hand — *03 / The plate*Composed like a still life. Made to disappear.

Levantine Blush on the terrace — *04 / The glass*Every drink belongs to its setting.

Cashews drained — *05 / The detail*Close enough to taste.

The dining room — *06 / The room*Before service. Quiet enough for the space to speak for itself.

Photographed the way it is actually eaten

What if you could taste the identity?

RhubarbRose waterAppleCitrus

Levantine Blush

Rhubarb · Rose water · Apple

A signature drink designed to taste as considered as the visual identity feels.

Concept direction + naming / ALETRA

Content that feels like the place.

Hummus bel lahme

The first bite

Pâtisserie

The grade

Warm

Cool

Contrast

Three grades. One felt like the room.

Organic views in 30 days

+388 followers207 pieces of contentZero paid media

Instagram · 23 July–21 August 2026

LeMont

× ALETRA

Berlin · Brand, experience and content

FemiCora

FemiCora Physio

00 / 00

FemiCora

Pelvic health education · Berlin & online

Berlin

Brand / Identity / Website / Content

Your pelvic floor is already part of your life.

Almost nobody was taught it.

Pelvic health should not

begin with a problem

EducationPreventionUnderstandingMovementConfidence

Playfair Display carries the voice.
DM Sans carries the facts.
Butter for what matters. Baby blue for what reassures.

One subject, split into four things a woman can ask for.

Pain & intimate health

Discomfort, tension and intimacy — communicated clearly and without embarrassment.

Bladder & bowel support

Urgency, leakage, habits and the relationship between everyday behaviour and pelvic-floor function.

Pregnancy & postpartum

Clear education around the changes that can happen during pregnancy and after birth.

Movement & prevention

Breathing, pressure, movement and training — building understanding before symptoms become the starting point.

Training outdoors — *01 / Outdoors*Movement in an everyday environment. A field, a mat, two people training.

Hands-on work — *02 / The hands*Show the technique. Explain the reason behind it.

Education — *03 / The teaching*Understanding comes before instruction.

Real-time ultrasound — *04 / Real-time feedback*Making something normally invisible easier to see.

*05 / Biofeedback*Understand it. See it. Learn how it responds.

Photographed like real life, not like a clinic

Learn in the way that works for you.

1:1 online guidance

Private sessions, anywhere. Your questions, your body, your pace.

Private · online

Berlin workshops

Small groups, in person. Learning together makes the subject ordinary.

Groups · in person

Education & prevention

Structured, evidence-informed material for the questions that come before symptoms.

Self-paced · evidence-informed

Women’s health physiotherapist

Katarzyna Karpińska

FemiCora was created to make knowledge around pelvic health more understandable and approachable — not only when someone is already experiencing symptoms, but as part of broader education and prevention.

No diagnosis. No internal examination. No clinical treatment.

Topic areas · one language · zero jargon

FemiCora

× ALETRA

Berlin · Brand, website and content

LeMont

FemiCora

Brand identity, web design and educational content for FemiCora, a women's pelvic-health brand in Berlin built around clarity, prevention and trust.

Brand Identity

Web Design

100%

organic follower growth zero paid ads, zero boosting

8,000+

Instagram views and growing

workshop invitations received first paid workshop confirmed for 2026

More Cases

Branding & Strategy

Cinematic Content

LeMont

A Levantine restaurant turned into a brand people can see, taste and remember.

ALETRA Journey — an interactive brand experience

Work Project

Your story, grows with us

Let’s design a brand that feels like you

View Portfolio

ALETRA is an AI Branding & Creative Studio based in Berlin.

‍The studio works across branding, high-end web design and cinematic content production — bringing strategy, identity, digital experiences, photography and film under one creative direction.

AI accelerates research, exploration and production.
‍Taste, strategy and creative direction stay human.

Human taste. AI speed.

‍Based in Berlin, Germany — working worldwide.
Founded & creatively directed by Alessandro Tarshahani.

Part of the Contra Labs Network as a Brand Designer.