FemiCora

FemiCora Physio

is a modern pelvic-floor education brand for women — built to make body knowledge feel accessible, respectful, and empowering. The goal was to create a visual identity and content framework that communicates trust and medical credibility without feeling “clinical” or cold.

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Role and scope

• Brand identity + visual direction
• Social content system (Instagram-first)
• Copy structure + template guidelines

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Challenge

• Pelvic-floor topics are often presented in a way that feels either too “medical” or too vague.
• FemiCora needed a warm, confident look that makes education feel safe, clear, and shareable.

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Approach

• Warm credibility: clean layouts and professional tone, paired with soft, human visuals
• Education made simple: structured formats that turn anatomy into easy-to-follow content
• Consistency system: reusable templates so content stays coherent and fast to produce

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Deliverables

• Logo / icon direction and usage rules
• Color palette + typography pairing
• Post & carousel templates (education, anatomy, myths vs facts, tips)
• Reels covers + highlight cover system
• Spacing, layout, and readability guidelines
• Copy tone guide (supportive, direct, respectful)

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Visual language

• Color: warm, calming palette (beige + soft pink) with a confident accent (orange) for highlights/CTAs
• Type: clean, readable typography with a gentle “editorial” touch for a premium feel
• Layout: generous spacing, simple grids, strong hierarchy for fast understanding
• Style: soft shapes and anatomy visuals that feel respectful, modern, and non-clinical

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Outcome

• A cohesive, premium brand system that makes sensitive health education feel approachable and trustworthy — designed to support consistent growth through clear, repeatable content.