PocketBuxx

PocketBuxx

is a bold essentials & streetwear brand built around comfort, confidence, and culture. The project focused on creating a recognizable brand identity and a scalable content system that supports consistent growth across social media and product storytelling.

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Role and scope

• Brand identity + visual system
• Creative direction for social content and campaigns
• Template system for fast, consistent production

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Challenge

• PocketBuxx needed to stand out in a crowded apparel market with a look that feels youthful, premium, and instantly recognizable — while staying efficient enough to produce content weekly without losing quality or consistency.

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Approach

• Distinct brand world: bold cues, clear tone, and repeatable visuals that build recognition fast
• Content engine: structured formats for reels, posts, drops, and product highlights
• Conversion-first storytelling: comfort + quality benefits communicated in seconds

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Deliverables

• Brand identity rules (logo use, typography, color system, layout guidelines)
• Social templates (posts, promos, product highlights, drops, announcement formats)
• Reels direction (hooks, pacing, cover style, recurring series formats)
• Product storytelling framework (benefits, comfort, materials, fit, lifestyle angle)
• Consistency guide for future campaigns and collaborations

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Visual language

• Color: high-contrast base with bold accents for instant recognition and strong CTAs
• Type: modern sans (Poppins) for a confident, youthful tone
• Layout: punchy hierarchy, product-first compositions, and scroll-stopping spacing

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Outcome

• Minimum 16 px body size, strong color contrast, clear focus states, and keyboard-friendly navigation.
• Images are optimized and lazy-loaded. Animations respect reduced-motion preferences.